Emerging Technological Trends in the Hotel Sector
Like every other sector, the hotel industry has seen a significant shift because of technology. From how they book their stay to the amenities they savour during their visit, technology has transformed every aspect of guests’ experiences. The following is an overview the most significant technological advancements that have changed hospitality.
Book online and check in with your mobile.
No more dialling a hotel directly or going to a travel agent’s office; travellers have come so long. With the rise of online booking platforms and hotel websites, guests can book rooms in seconds. Additionally, with mobile check-in options many hotels offer, guests can skip the front desk and go directly to their rooms via digital room keys on their phones.
Smart Rooms
A ‘smart’ room has become increasingly popular in recent years. These rooms are fitted with the latest technology that takes the guest experience to another level. The options are limitless, ranging from voice-controlled assistants that manage the room’s temperature, lights, and entertainment systems to intelligent mirrors showing news and weather updates. Certain hotels will offer virtual reality headsets so guests can experience immersive walkthroughs of landmarks.
AI and Chatbots
AI has crept into the hotel industry in the form of chatbots. These AI-driven chatbots deliver round-the-clock customer support, responding to questions, handling transactions and providing recommendations. Hotels have even started deploying their AI-powered robots, which act as room service attendants and tour guides.
Sustainability Through Technology
Hotels are increasingly going green with the concept of energy efficiency gaining ground. Occupancy sensors to adjust room temperatures. Energy efficient lighting and water fixtures (reduce hotel’s carbon footprint). Furthermore, certain companies have implemented touchscreen concierge tablets—eliminating the need for paper directories or menus.
Biometric Systems
The new introduction to biometric systems has added an extra layer of security to hotels. Facial detection, fingerprint scanning and retina scanning are some techniques that guarantee only authorized people have access to certain areas at the hotel. This not only strengthens security but also provides a tailored experience for visitors.
Analytics and Personalization
Hotels gather enormous quantities of guest data. Using data analytics, they can get a handle on what guests like and don’t like. These insights are priceless in customizing each guest’s services and offerings, creating a more personal and unforgettable experience.
VR & AR
A few hotels have recently adopted virtual and augmented reality to improve their guests’ experiences. For example, potential guests can have a virtual look at the hotel and its amenities when they are booking. In contrast, AR can be employed in the hotel for on-site interactive mapping or historical information.
IoT (Internet of Things)
The connected experience in hotels is courtesy of IoT. Connected devices such as smart thermostats, lights and security systems are integrated for easy control and automation. This translates to a more comfortable and convenient stay for guests.
Mobile Payment Solutions
The advent of mobile payment platforms such as Apple Pay, Google Wallet and Samsung Pay has dramatically improved the ease and security of transactions. Customers can now make payments for their accommodations, dining, spa services and more via smartphone.
Aerial Photography Drones
A few high-end hotels have even begun employing drones to capture bird’s-eye-view images of local scenery. These stunning drone shots give potential guests a fresh, enticing view of the hotel and the locale.
Digital Concierge Services
The old concierge desk is being given a digital makeover. Digital concierge services are now available in many hotels via apps or tablets. Guests can book dining reservations, order room service, or request housekeeping using these platforms.
Wearable Technology
Wearable tech, including smartwatches and fitness trackers, is being assimilated into the hotel experience. Certain resorts have begun to give guests wearables that perform various functions, including acting as room keys, cashless payment devices and even child locators within the resort.
Fast Internet and Connection
In our evermore electronic world, connectivity is an absolute must. Given this, hotels have made it a priority to offer broadband services. Some hotels have gone above and beyond by giving guests pocket Wi-Fi devices to stay connected even when they leave the property.
Interactive Touchscreens and Kiosks
Hotel lobbies are seeing more and more interactive touchscreens and kiosks. These devices provide guests access to info regarding the hotel, local attractions, transportation choices and so on. They also support self-service check-in and checkout procedures, which can help speed up the process and improve guest satisfaction.
Smart Home Device Integration
Guests can also sync their smart home devices to the hotel’s system. This enables them to keep listening to their playlists, adjust the thermostat temperature in the preferred room, or continue watching that movie they started back home. This perfect blend creates a hotel that is truly and purely both.
3D Printing Services
A few hotels are now offering 3D printing. Business travellers can 3D print prototypes on the fly, while holidaymakers can print souvenirs or things they forgot to pack.
The swift technological evolution in the hospitality industry underscores dedication to elevating guest satisfaction and operational effectiveness. With the future in focus, it’s evident that technology convergence will remain central to dictating how our industry evolves. For guests, this translates into additional convenience, customization and memorable experiences. It enables hoteliers to innovate, differentiate, and excel at providing unique service in an evermore challenging landscape. The secret, as ever, will be getting the mix right of high-tech innovation and warm hospitality.
